These 4 Canva tips will surely help small businesses with their branding.
Through the experience of your branding journey, we have set the tone, curated the look, and captured beautiful, on-brand imagery that completes that overall feel of your personality. Now it is time to use these images!
As a result of working with many branding clients, I have realized that merely delivering an online gallery of beautiful images was doing a disservice to my clients. You might feel that your new photos create a whole new range of questions, including the following.
- You have so many beautiful images; how do you select and use them in your online presence?
- What is the best format for different social media platforms?
- What do you say when posting pictures?
- How do you show up and deliver value to your clients?
- What do you do if you are not “tech-savvy”?
When comparing branding session photographers, you will see how I go beyond a traditional brand photography service and add brand consulting value to help clients use their images to create beautiful, on-brand digital products.
Your brand is your face, your name, and how you make people feel. As a result, you want to establish trust and build your audience. The way you establish trust is by showing your credibility, reliability, and authenticity. These three components, combined with showing up with a service mentality, is the magic formula. Your branding images will help you accelerate building that credibility and authenticity online, and you will begin to nurture those relationships.
Here are 4 Canva tips for small businesses on using your images to begin to accelerate your credibility and reliability.
#1 Upgrade your overall online presence. To establish your credibility, we need to take a look at your comprehensive online presence.
That includes your website, your social media platforms, and what clients say about you and your brand through testimonials. We will work together to use your newly branded images to create showstopping social media banners and consistent profile pictures across all your platforms. Your website and your social media banners are your modern-day storefront. Clients must see consistency and congruence when showing up to look at these various platforms.
#2 Quotes are a great way to connect with your audience.
We will combine some of your images with quotes that resonate with you and your heartfelt message and build that emotional connection with your audience. Not only will your audience read a powerful section, but we’ll see a beautifully branded image of you with that quote. That is a winning combination that helps present yourself authentically and shows up, showing how you are different and what sets you apart from the competition.
#3 Testimonials.
Testimonials are essential in the age of social media and Google searches, as many people don’t do word of mouth referrals but instead look for reviews online. Combining your showstopping imagery with testimonials from your clients will position you as the go-to professional in your industry. Testimonials build your credibility. I will show you how to blend the testimonial with a beautifully branded image that will position you as the go-to expert.
#4. Social media posts and stories.
Using your branded imagery in posts and stories allows you to put your message out into the world. Once you begin to put that message out, you can continually use your content to refine your message. It would be best to consider the following questions when learning to create your posts and your stories. What do you want to be known for? What is your zone of genius? How can your clients come to you for help? Posting answers to these questions allows clients to connect with you through branded imagery and your and your message through your words. Keep these powerful combos in mind, and it will elevate your brand and take it to the next level.
Follow these 4 Canva tips, especially for small businesses. You will be the go-to expert, and you begin building that credibility and connection with your audience. Relationships are crucial both on and offline. Your branded imagery will help you shine online. I promise you will begin to find your audience and build that know, like, and trust factor.
SENIOR | FAMILY | TEENS | BRANDING
Shelly Niehaus Photography is a Boise, ID-based branding and headshot photographer. Shelly specializes in professional headshot photography, personal branding photography and lifestyle photography. Shelly serves the greater Treasure Valley area including Boise, Meridian, Eagle, and Nampa.
