What is the importance of branding for a small business?
These husband and wife realtor team understands the importance of branding for a small business. Branding builds trust! As a headshot and brand photographer, I helped small businesses tell their story through high-quality imagery. As a small business owner, it’s more important now than ever to have an online presence in a post-COVID-19 world. When you can’t meet people face to face, the shocking reality is if people don’t know who you are, they can’t give you work and they can’t buy from you. That’s where I come in to help you out. An online presence consists of how you show up on your company websites, social media sites, and in other places such as podcasts, news articles, and local interviews. You want to have a consistent look, feel and tone do your messaging. You want to have a clear message and a clear story to tell. That is how you will begin to build those online relationships and earn the trust of people you interact with online.
People buy from professionals, freelancers, and small businesses that they know, like, and trust.
Finally, as another way of looking at it. Imagine meeting clients is like speed dating and your online presence is what they are going to evaluate you on. Are you putting your best foot forward and showing up authentically? Does your online presence build credibility? Would people want to get to know you better and do business with you? After you establish an online presence, it’s important that you stand out from the competition by being uniquely you. You are unique and have things to offer that your competition does not. Those are aspects we want to highlight in your brand.
SENIOR | FAMILY | TEENS | BRANDING
Shelly Niehaus Photography is a Prosper, TX-based senior and family photographer. I specialize in seniors, teens, family, and personal branding photography in the Dallas Fort Worth area. I also offer adoption photography for local families through the Red Thread Sessions and volunteer for The Gold Hope Project. For more information please contact me so we can start discussing your session.
