Is your lack of an online presence costing your business? Have you ever been scrolling Facebook and there it was? It stopped you in the middle of your scroll. Your friend is celebrating the purchase of a new home and as a Realtor, in your mind, you’re thinking, “Why didn’t they use me?” This is why it is vitally important to have a personal brand and online presence in your business to stay top of mind in your sphere of influence or SOI. Years ago it was all about having a name and working with an established brand. That is no longer the case. Your clients are online and connecting with people in your industry that are daily building that know, like, and trust factor online. It’s more important now than ever to lean into personal brands. You hear about it all the time. The power of influencers. Major companies are investing in influencers for their brands. Not the people on TV such as actors, but real-life everyday people who have a social media following.
The major shift in the marketing world is because businesses and companies are realizing that people pay attention to the screens in their hands versus the televisions in their living rooms. They know and understand the power of personal brands and the influence they have in today’s world. So I challenge you today. How are you showing up online? It’s never been a more important time to lean in and create your personal brand. One of the best ways to do this in the visual medium days is through branding photography. I promise a branding session will help you stand out as the go-to professional in your industry, elevate your status, and upgrade your social media, allowing you to shine online.
SENIOR | FAMILY | TEENS | BRANDING
Shelly Niehaus Photography is a Boise, ID-based branding and headshot photographer. Shelly specializes in professional headshot photography, personal branding photography, and lifestyle photography. Shelly serves the greater Treasure Valley area including Boise, Meridian, Eagle, and Nampa.
