Today isn’t about listing all the reasons why you aren’t ready for a branding photoshoot; rather, it is about letting yourself (and/or your team) be recognized as the heart + soul of your brand through your branded photos.
How are you promoting yourself and your business online? This can seem like a strange idea, but social media has changed the marketing landscape. Before your future clients will want to do business with you, they need to trust your first. The fastest way to build that trust in this highly digital world is through high-quality, on-brand imagery with YOU in them! Building trust and encouraging participation will be much more difficult without business-specific images of you, your staff, and your goods and services.
But the good thing about having a set of branded photos is that these are multi-use. Yes, branded images aren’t just for use on social media. When appropriately used, branded images can develop into incomparable business assets. Here are some other ways you can use branded photographs if you’re thinking about booking a photo shoot but can’t quite justify the expense.
- Bio headshots for website
- Photos for website
- Newsletter header
- Newsletter photos
- Pricing guides
- Business-related optins/free resources
- Promotional pamphlets/ flyers
- Business cards
- Advertising
- Blog posts
- Contributor photos (when you’re a guest speaker or guest on the podcast or a guest blog writer)
- Facebook header
- Facebook bio photo
- Facebook Notes
- Facebook group photos
- Facebook video thumbnail
- Facebook posts
- Instagram bio photo
- IGTV video thumbnail
- Instagram highlight button
- Instagram posts
- Twitter header
- YouTube header
- YouTube video thumbnail
- Facebooks Ads
- Instagram Ads
- LinkedIn Ads
- LinkedIn articles
- Pinterest graphics
- Book cover/book bio photo
- Podcast graphic
Finding the right photographer would be an uphill battle in deciding to go on a branding shoot. Having a lifestyle/branding shoot done is much more than just capturing a lovely picture, both as a photographer and as a client. Finding the right person is also about finding someone that will put you at ease, isn’t just there to tick things off a list, but instead considers your life or business as a whole and will take pictures of details along the way that you might not think to ask for.
As your audience learns more about what makes your company unique, your branded photos will enable you to connect with them more profoundly and earn their trust.
