As a Realtor, how much do you think not having the proper representation online has cost you? Have you wondered if you have lost commissions to another Realtor who is better positioned than you? Today I’m hoping to shed some light on why Realtor branding sessions + building an online presence in your local market is so important.
Why Realtor branding sessions + building an online presence?
In the current and post Covid-19 world every business and professional has realized that it is now more important than ever to have an online presence. As a branding and headshot photographer, a lot of my clients are Realtors. Realtors who are investing realtor branding sessions + building an online presence. A personal branding session gives you high quality, on brand images that reflect the essence of who you are. These agents are ahead of the game with beautiful, high quality imagery that tells the story of their brand and builds their online presence.
Your SOI is spending more and more time online. You should be building an online presence too!
According to the National Association of Realtors, 70% of buyers come from a Realtor’s Sphere of Influence (SOI). Your sphere of influence is defined as the people in your personal and professional network with whom your opinion holds some weight. You need to connect with your SOI regularly and your SOI is spending more and more time online! Your potential buyers are looking at the screens in their pockets now more than ever, and having an online presence through social media is your best way to get in front of them.
Realtor Branding Sessions are so much more than just a headshot!
Personal branding images go well beyond the traditional Realtor headshot and show your personal side, your personality and what it is like to work with you. This beautiful imagery will begin to tell your story helping you stand out from all of the noise online. Beautiful imagery builds that connection and helps your SOI to begin to know you, like you and trust you. Your SOI will begin to understand why you are different and position YOU as the go-to Realtor in their mind.
Make 2020 your year to shine online!
Don’t look back on 2020 and wonder how much commission you lost by failing to do the work of building your online presence! Take the time to invest in your business and that high quality imagery that will represent you in the best light. My past Realtor branding clients will tell you it is one of the best marketing decisions they have ever made.
SENIOR | FAMILY | TEENS | BRANDING
Shelly Niehaus Photography is a Boise, ID Photographer. I specialize in headshots and personal branding photography in the Dallas Fort Worth area. I also offer adoption photography for local families through the Red Thread Sessions and volunteer for The Gold Hope Project. For more information please contact me so we can start discussing your session.
